Creative Strategy × AI × Healthcare

The best brands
don't just inform.
They move people.

I've spent 20 years helping pharmaceutical brands find their voice at the world's most respected health agencies. Now I'm using AI to make that work faster, sharper, and more human than ever.

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Steven Hebert, portrait

About

A writer and strategist who believes healthcare deserves better creative.

I've had the privilege of launching or rebranding more than 25 major pharmaceutical brands, working with teams who care as much about the patient as they do about the work. My career has taken me through the creative departments and strategy offices of the largest health-focused agencies in the industry.

Today, I combine that experience with a deep working knowledge of AI to help brands do something rare in healthcare: connect with people on a genuinely human level, at a speed and scale that wasn't possible even two years ago.

25+
Major brands launched
20
Years in health
"AI is the first technology since the internet itself that has the potential to fundamentally reshape how we reach patients. The brands that get this right won't just communicate better. They'll care better." Steven Hebert

Career

Built at the agencies that set the standard.

EVP, Brand Strategy
BGB Group
Leads brand strategy for new clients, uncovering the insights that connect science to story and turning them into platforms that move minds and markets.
EVP, Head of Client Strategy
Publicis Health
Led client strategy across the Publicis Health network, connecting creative ambition with business outcomes for global pharmaceutical brands.
EVP, Business Development
Saatchi & Saatchi Wellness
Drove agency growth by championing bold pitches and strategic initiatives. Helped the agency earn recognition across health and wellness categories, from oncology to oral care.
Managing Director
FCBCURE / FCB Health
Directed a diverse team of writers, art directors, and digital creatives building campaigns for consumers and healthcare professionals alike.

How I work

Creative strategy that actually moves the needle.

01

Brand Strategy & Positioning

Finding the story at the heart of your brand, the one that resonates with patients, inspires HCPs, and survives the gauntlet of medical, legal, and regulatory review.

02

AI-Powered Creative Process

Using AI not as a shortcut, but as a creative amplifier: faster research synthesis, richer audience insight, and content that can adapt to the long tail of patient needs without losing its soul.

03

Pitch & New Business

Two decades of winning pitches for major pharmaceutical accounts. I know how to build a room's confidence in an idea and back it with strategy that holds up under scrutiny.

04

Business Transformation

Leading the critical decisions of which processes can and should be automated, and which must always remain human. In healthcare, that distinction isn't optional: it's the difference between efficiency and trust.

Recognition

What people say, and where the work has been.

Industry Coverage
Quoted in MM+M on how AI and generative tools will reshape pharmaceutical marketing, and why maintaining trust and authority matters more as content volume grows.
MM+M (Medical Marketing & Media) — Industry Feature
Awards Judging
Selected as a judge for The One Club's Young Ones Student Awards, evaluating the next generation of creative talent from an FCB Health leadership position.
The One Club for Creativity — Awards Judge
Agency Recognition
Part of the leadership team that drove Saatchi & Saatchi Wellness to its Agency 100 ranking, recognized for standout creative work across oncology, immunology, and wellness categories.
Saatchi & Saatchi Wellness — Agency 100, MM+M 2024
Speaker
Featured speaker on healthcare creative strategy and the intersection of AI with pharmaceutical marketing, sharing perspectives shaped by two decades of brand launches.
Industry Conferences — Keynote & Panel

Writing & Ideas

Recent thinking.

Substack

AI Can Do the Task. But It Can't Do the Job.

In healthcare, the difference between a task and a job is measured in lives. Why the best AI agent on earth recently failed 97.5% of real freelance projects, and what that means for pharma.

Read on Substack →
Substack

The Algorithm Says No

Your brand's biggest market access threat now runs on AI. When a physician writes a prescription and an algorithm decides whether to approve it, the rules of engagement change for everyone.

Read on Substack →
Substack

AI Agents Are Already Buying Things for People

Visa announced that AI agents have completed hundreds of real transactions on behalf of consumers. Here's what that shift means for pharmaceutical brands and the way patients access care.

Read on Substack →

Let's build something patients actually remember.

The pharmaceutical industry is at an inflection point. Brands that combine real creative ambition with the right AI tools won't just win market share. They'll change how patients feel about the companies behind their care.

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Connect

Let's talk about your brand.

Whether you're launching a new product, rethinking your creative strategy, or exploring what AI can do for your team, I'd love to hear from you.

Connect on LinkedIn Read my Substack